Department of Mass Communication and Journalism

The purpose of MJJMC03C007 is to provide a basic overview of research methods commonly employed in mass communication research. This course will provide an opportunity for participants to establish or advance their understanding of research through critical exploration of research language, ethics, and approaches. The course introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches. Participants will use these theoretical underpinnings to begin to critically review literature relevant to their field or interests and determine how research findings are useful in forming their understanding of their work, social, local and global environment . In addition, students will be introduced to SPSS, a software program used to analyze data.